Tools and info products for webmasters and online marketers
Marketing Drive

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BRICK | internet marketing Lancashire is a full service marketing, SEO and consulting department offering comprehensive Internet Marketing Solutions We combine our extensive qualified experience and knowledge in Internet marketing techniques to create an effective internet presence for our clients that generates not only a substantial increase in qualified traffic but also positive return on investment for our clients.

Evolution or Bust

Over the past three years, search engine marketing has become the fastest growing marketing/advertising medium in the world. New SEO firms are emerging and established SEO firms are growing rapidly.

Website owners and webmasters are advised to ask serious questions and don’t be afraid to challenge an SEO’s knowledge of the environment. With change comes confusion and we are noting a number of new firms playing on that confusion in order to see short term gains.

Our Internet Marketing Services

BRICK create a customised marketing plan to provide your business with a powerful Internet presence that meets your needs. We focus on first designing websites that perform well in search engines and excel in usability, which leads to increased revenue for our clients.

Make sure your website can be found on the Internet. We offer Internet marketing plans that include the following services: Search engine optimisation, email management, social bookmarking, viral marketing, press releases, article submissions, back linking, analysis and more.

Email List Management & Newsletters

The ability to communicate with your customers, past, present and future is perhaps one of the most valuable aspects of web based marketing. Spam (unsolicited email) is perhaps the most negative aspect of email based marketing. Brick technology can help you achieve the goal of reaching your customers by establishing an email data capture program that is secure, meets all EU directives, looks terrific and will be welcomed. We can assure that your email correspondence will be welcomed and viewed by the intended recipients by using our double legal opt in e-mail newsletter system.

An email database properly managed is the best and least expensive way to reach your growing customer base. Whether you’re sending out a monthly newsletter, special offer, or an update on your business notifying your customer via email is the quickest, most cost effective environmentally responsible and universal way to stay in contact with your customers. To demonstrate the potential and magnitude of well managed email capture and an email database management program we present the following example:

If a Business was to collect 20 email address per day from its reception or telephone callers and an additional 20 per day from potential visitors viewing your website you would establish a qualified list of individuals (that wish to be contacted by you) of 14,600 a year or 43,800 in three years. If you were to use this database monthly to notify these subscribers of a special promotion and only 1% respond to it this would translate into 438 additional outcomes each month.  It is vital that every business have a data capture program. If you don’t, you need to start one now! Brick technology excels in email marketing systems, email database management and HTML formatted newsletters and announcements.

RSS Feeds

Brick technology offers RSS on our site as well as a service to our customers for their newsletters. This service allows our clients to easily circulate information to a wide number of people. RSS is a powerful marketing technique as it gets your message to visitors who have chosen to subscribe to your site. In our experience, we have also found that search engines put a lot of emphasis on fresh content, and the RSS feed is constantly generating new content that is picked up by the search engines, which will therefore will increase your ranking.

Business eCards

Your business can have custom eCards that any web visitor can send on to themselves or others and will lead to future enquiries. These interactive ecards are ideal for

Search Engine Optimisation

The SEO report is a multi-industry standard report used to establish your websites current ranking in all search engine friendly categories. The report is an essential tool in establishing benchmarks based on current keywords and phrases as well as newly selected text. The report is archived monthly upon initiation. The report is your monthly proof statement with precise data that is easy to understand and easy to evaluate.

Website / URL Structure/ Website Information Critique

An audit of your current website is conducted. We review your current meta-tags and meta-tag placement to assist in your website search engine placement. Search engines have developed very sophisticated algorithms that search the content of the World Wide Web on a daily basis. These algorithms are commonly referred to as search engine spiders because of the way they search out and capture information. If your meta-tags or titles are not optimised, the search engine spiders will not find your pages. If this happens, they then fail to index or rank thus making it almost impossible for your information to be reached and reviewed during a search. As more and more information is created more and more users are deferring their initial inquires to the major search engines as a way to retrieve information as well as understand website relevance based on the desired and sought information.

Key Phrases & Key Word Identification for your Specific Market

A complete and comprehensive review of key phrases and key words as it pertains to your market is conducted. This survey constitutes the basis for new webpage development as well as reorganisation of your current webpage text. We will consult with you to select and rank a list of search phrases that are most applicable to the target pages and your targeted demographic.

Meta-tags and title Creation for the Homepage and top level pages

Meta-tags will be written for your homepage and top level sub pages within your site. We will write the meta-tags and suggest ideas for new copy on the additional pages. Each page must have fresh, relevant meta-tags that work together as well as satisfy the local market’s desire for information.

Open Directory Submission

The Open Directory Project is managed by organic data rescores or “human” editors as opposed to search engine spiders. Each site submitted to DMOZ needs to have the precise keywords and copy for editors to approve. DMOZ (Open Directory) is another step to great rankings and has remained an integral part of rankings. DMOZ adds balance to website propagation and assures that websites can be reviewed in the same format a web surfer might. With the addition of new information daily the DMOZ insists that submission is done correctly and in a precise format. We will make sure this aspect of submission is not overlooked.

Internet Marketing Account Manager

Statistics indicate the fastest growing segment in any service, sales, or information based organisation. Many companies employ a sales person to do this who in many cases receives a salary based upon your expenditure. Brick technology provides a person dedicated to you and your needs for our marketing plan so you can rest assured that your internet marketing and SEO strategy is current and you are kept in the picture. Your account manager provides the first point of contact as it relates to all your strategies. We provide reporting published directly to your own secure library area monthly. Your account manager will handle all internet related activities daily, such as competitive research and answer all internet related questions as they relate to you. In addition, we will review your in-house records with you in an effort to  establish criteria useful in trend management optimisation

MySpace Web Design and Facebook Services

These two services offered as standard.

More and more businesses from around the world are setting up a site on MySpace.com and Facebook.com to stay in touch with their customers and prospects, to promote local events, and to drive traffic to their sites.

The Brick technology Internet Marketing Service will get your business listed. The experienced editors at Brick will write a factual article about your business and publish it to these sites for you.

Consulting

Brick technology provides proven business techniques with qualified global technology and web based solutions in order to properly position your business at forefront prospects, customers and suppliers.

Our consulting service covers all aspects of Internet marketing and website development.

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If you are one of the lucky ones that work from home, you have to jump through hoops to promote your new online business opportunities these days. One of the great ways to accomplish this is by means of email marketing.

There are many ways to use email marketing, but the main purpose of using this type of marketing is to keep your customers and prospects up to date and linked to your company. To be successful in email marketing, your promotion must be spam free, do not use spam mail, it is a real nail in your marketing coffin. You will lose all credibility and you will not be trusted as a viable company.

What you want to do first is in establishing a winning Business Opportunities is by having people opt in on your mailing list to receive your free information. If people opt in, this means that they are interested and will read your email newsletters. The emails letters should consist of informative information and something they can use. This could translate into them doing business with you because, they have come to trust you as a viable business.

One more great tip for you to use is to have a regular schedule of when you are going to send out your emails. You have to decide if you want to send your emails on a weekly, bi-weekly or just once a month bases. You also need to send them out on a regularly scheduled time each time, this means you send them out at the same approximate same time.

Successful email marketing campaigns for people with online business opportunities characteristically fall in two categories. Sending out your special offers or your special promotions is the first category. People have to have a reason to use any online business opportunities and it is up to you to give them that reason.

This will works well when your offers of services or products, it will bring back a lot of repeat business and could convert prospects to your online business opportunity, thus building your business and in turn helping them to do the same.

The second category email marketing campaigns fall in are the fresh informative emails. These will not include any of your special offers, but instead is a great way to keep your customers and prospects abreast on what’s going on with your home based business.

The reason this is a great method to use is because it makes your customers and prospects feel as if they are an intricate part of your company. They feel as if they know who you are and what you are all about through your emails. When writing your emails, irrespective of which category they will fall in, make certain you are personal and write your emails as if your talking to a friend. When you send your email to your prospects you have to make them feel like they were the only one that received it. Apply these simple principles and you will be successful in your online business opportunities.

Need cheap and reliable mail server to boost your online marketing? please feel free to visit WWW.PREMIXHOSTING.COM or contact our friendly representative through presales@premixhosting.com

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If you’re like most Internet Marketers, you understand how vitally important your email list is. You probably spend a great amount of time and effort and even money building and maintaining your list. But it’s possible you’re not quite sure exactly how to translate your list of subscribers into sales.

It’s great to have a long list of potential prospects on your list, but what really matters is the way you choose to market your products or services to this group of people. How do you decide how to market to your list? How frequently should you do so? What can you do to make this list as profitable as possible?

You can use the following four internet marketing strategies to increase sales with your email list.

1. Send out marketing emails.

It may seem as if every time you email your list, you’re delivering a “marketing” email. But at times, you’ll want to be more direct in marketing your products or services. You can email news about special offers, inform subscribers about a special offer or let them know about new packaged services you may be offering. Don’t overlook the value of giving your subscribers information that’s heavier on “sales” than quality content.

Don’t feel the need to have to hide a special offer or announcement. Be direct and include an unabashed call to action.

2. Email useful information subscribers appreciate.

Marketing emails are great to receive – once in a while. If you only use emails for obvious marketing, you’ll turn off readers by being too “salesy.” Your list will appreciate the emails you send that do nothing but offer valuable information such as timely news related to your niche, a list of resources they might be interested in, or just a friendly email letting them know you value their subscription.

3. Giveaway free bonus and fun surprises.

Unannounced bonuses and free are a great Internet marketing strategy to use with your subscriber list. You can either create your own products to give away, or purchase a package of resell rights products that are closely related to your niche.

4. Survey subscribers about their needs.

It’s perfectly OK and can be very profitable to email a short survey to your list from time to time. You can ask questions about how best you can help them solve their problems, or what products they’re most interested in today. You can even ask their opinion about your emails if you like!

Email surveys no more than once a month and be sure to follow up by letting your list know how they responded to your questions.

5. Build relationships with list subscribers.

All of the above Internet marketing strategies combined will allow you to build a relationship with your email list subscribers. This is the type of relationship that facilitates trust and allows your subscribers to feel confident enough about you to buy. It takes time to build such a relationship, but it’s more than worth it as you see your sales grow in response to your efforts.

To Internet marketers, the list is still the thing that may matter most. You can find out more about how to grow your list and successfully market to subscribers by joining a group focused on Internet marketing strategies and resources.

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Learn a step by step method that will show you how to explode your traffic. Plus 10 traffic methods to apply this formula too. This training teaches you how some websites get massive traffic and others beg for it. Starting getting traffic today.
How To Get 85,000+ Visitors Every Single Month – Traffic Marketing

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