Summary  

I am going to give you a brief overview of:

-       Kim’s approach to Affiliate Marketing

-       Summary of each section that Kim covers

-       My conclusion and recommendation

 

Overview  

Kim Roach approached Affiliate Marketing in sixteen easy to follow steps and her e-Book is split up into the following chapters:

-       The Key to Success

-       Market Research

-       Competitive Intelligence

-       Building a Mailing List

-       10X Traffic Method

-       Guest Blogging

-       Advanced Article Marketing

-       Forum Marketing

-       Video Marketing

-       Ad Swaps

-       Social Media

-       Twitter

-       StumbleUpon

-       Squidoo Domination

-       Email Marketing

-       Surveys

  Summary of each Chapter  

The Key to Success  

-       Find a market

o   Hungry market translates to buyers translates to sales

-       Build a mailing list

o   Build relationships through subscribers

-       Traffic

o   No traffic no sales!

-       Testing and tracking

o   Review your customers actions

-       Focus and determination

o   Failure is learning, learning is progress ending in success

 

Market Research  

-       Find niche markets.

o   Kim gives you a whole list of discovery keywords from which to build keyword phrases using Google’s Keyword Tool

o   There is several sites that she references where you can get free information to complete your market research

-       Profile your customer based on the research you have collected

o   This enables you to create marketing messages that speaks directly to your customer

 

Competitive Intelligence  

Understand your competition.

Study them, see what they do and evaluate how successful they are. Copy them if necessary to get going.

What are their strengths and weaknesses?

Join their opt-in list and watch their next moves? This gives you great ideas for your own product launch.

Buy their product if possible and evaluate their follow up and after sales service.

 

Build a mailing List  

This is where the importance of a squeeze page is emphasised with strong follow up campaigns.

Review your competitor and other affiliate squeeze pages. Look at the headlines, what do they offer, how do they call the customer to action.

 

10X Method  

Kim shows you a great and innovative way to increase traffic to your site by her 10X method with a single article.

 

Guest Blogging  

Here you are shown how to increase your traffic exposure by building solid relationships with other bloggers.

 

Advanced Article Marketing  

Kim encourages you to be yourself and write with your own voice and shows you where to find article ideas with great writing tips.

 

Forum Marketing  

How to get a large portion of your traffic from forum marketing and shows you where and how to find the right forums to target.

 

Video Marketing  

Great tips on how to create a video, where to promote the video and where to mass distribute it for free.

 

Ad Swaps  

This is one of the greatest ways to get your list for free, and to increase your list by 200 to 500 subscribers in a day, even if you have a small list.

 

Social Media  

This section gives you the run down on what social media is and the benefits it can bring to your business through networking.

 

Twitter  

The incredible advantages you get by joining Twitter through communicating with your readers.

 

StumbleUpon  

Here the power of StumbleUpon as a social media site is discussed and the way that you can use it to send thousands of visitors your way each month.

 

Squidoo  

Discusses; at length, the power of Squidoo, as a marketing tool.

 

Email Marketing  

This is where Kim highlights that email marketing is the most powerful of marketing tools and how you should go about doing it.

Kim gives you some example mails that you can use as a base for your own email marketing campaign.

 

Surveys  

Discusses; the advantages of doing surveys and which tools are out there for you to use.

 

Conclusion and Recommendation  

I would certainly recommend this Affiliate Marketing Program to newbies. It is easy to follow full of great free tools and Kim recommends some interesting web sites to assist you to get your business going.

The Instant Payday Website also has loads of additional material.

Definitely; Value for money